池谷大星：科学技術用語: October 2008

The original Japanese text was:

新商品の市場投入

Examples:

デザイン力、品質、納期などの非価格競争手段への取り組みを強化積極的な新商品の市場投入と主要チャネルの出店増により、業績は横ばいで推移利潤の追求のみならず、企業イメージを高める商品開発を推進
Yahoo! JAPANでは今後も、オンライン広告市場の健全な発展と広告効果の最大化を目指し、新商品の市場投入を行なっていきます。
大同鋼板（本社総尼崎市、服部正幸）は需要開拓の一環として、高機能・複合機能鋼板の開発を推進しており、近日中に「遮熱鋼板」「防菌・防カビ・防臭鋼板」「非汚染鋼板」など新商品の市場投入を予定。

The first translation of today's phrase was:

Inputting market of new products

Now, let's break it down:

新商品の市場投入

新【しん】 new
商品【しょうひん】 products
市場【いちば; しじょう】 market
投入【とうにゅう】 release of (a product)

Notes:

The original translation was "inputting" for 投入. In this case, you cannot "input" a product. The term "input," among others, is more often used to mean "入力" as in:

the inputting of digital information デジタル情報の入力

So, instead of "input," I would suggest "release of" + "new products" instead. Therefore, "inputting market" changes to "release of new products to".

The original translation of 市場 as "market" is perfectly OK.

So, 新商品の市場投入, literally translated as "new products' market input/release", was translated as "inputting market of new products."

My suggested rewrite was "Release new products to market" or "Release new products to the market."

Here are some examples:

With the tremendous resources Honeywell has to offer, Hand Held Products will be able to release new products to market at a much faster rate," said Teri Ellis, System ID product manager.
Probably not if they can get their work done, but it does raise and interesting question about the preparedness of software companies to release new products to market.

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池谷大星：科学技術用語

Monday, October 6, 2008

Input vs Release